WhatsApp has introduced WhatsApp Channels in 150 countries worldwide. The Channels can now be found in the ‘Updates’ tab.
These Channels enable admins to send one-way broadcasts to their followers, including text, photos, videos, stickers, and polls. WhatsApp has opened its doors to thousands of organizations, sports teams, artists, and thought leaders that users can now follow directly within the app.
Channels are distinct from regular chats, and the identities of the channels users follow are not disclosed to other followers. WhatsApp prioritizes the protection of personal information for both channel admins and followers.
WhatsApp has made several updates to enhance the functionality of Channels:
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- Enhanced Directory: Users can easily discover channels filtered by country. They can also view new, active, and popular channels based on follower count.
- Reactions: Users can express their feedback using emojis and see the total number of reactions. However, reactions remain private to the followers.
- Editing: Admins will soon have the ability to edit their updates for up to 30 days. After that period, the updates will be automatically deleted from WhatsApp servers.
- Forwarding: When users forward an update to chats or groups, the forwarded message includes a link back to the channel, allowing others to learn more.
Also, WhatsApp is committed to improving Channels based on user feedback. In the upcoming months, they will enable anyone to create their own channel.
How to use WhatsApp Channels
To find and follow Channels, open the WhatsApp app and go to the new “Updates” tab. You can also search for Channels by name or keyword.
Once you find a Channel you want to follow, tap the “Follow” button. You can then choose to receive Updates from the Channel in your notifications.
To view Updates from the Channels you follow, go to the “Updates” tab. You can also view Updates from a specific Channel by tapping on its name.
You can react to Updates with emojis by tapping on the emoji button. Also, you can also forward Updates to chats or groups by tapping on the forward button.
To stay up to date with the latest news, WhatsApp has launched the official WhatsApp Channel.